In my journey towards publishing Before and After, I’ve been learning a lot about the self-publishing process, with the help of the rather impressive guys over at a company called Socciones. They support Indie Authors to get their books onto Amazon. Indie Authors is the sexy, preferred term rather than self-published authors, because that has too much baggage and suggests a Chartered Accountant wondering why no one will publish his memoirs about spreadsheets.
I’m sure they wouldn’t object to my saying that it’s not actually impossible to do the work yourself, but there was quite a lot to do in a short space of time so I thought I’d recruit some help. They were friendly and helpful to me on Twitter and so I thought I’d go with them. So far, so excellent.
The stuff that they’re doing is mostly around the admin of the book. There’s typesetting the manuscript. This is where you take the Word document and change it into a file that Kindle readers know how it should be displayed. There are some basic formatting choices but this is more for the print-on-demand paperback than for the Kindle version, as readers can obviously change font size and line spacing themselves. I tend to have my Kindle on settings so large that you could read over my shoulder from a different county, so as ever with design stuff I will defer to the opinions of others.
They are also setting up an Amazon ads page so that I can play with that and see if I can get a reasonable return on putting out little ads on Amazon.
The idea is that if I can figure out what sort of keywords my readers would be typing in then I can pay X pence per click and have my book appear at the top of their search results. I’ve been researching and it seems to me that possible keywords are:
- Type 2 Diabetes
- Morbid obesity
- Dog ownership
- Living like a hermit
- Violent post-apocalyptic hellscape
Best-seller charts here we come!
I’m also working with my good friend Iven Gilmore to make a short book trailer for Before and After. I made the cardinal sin of briefing quite a complex and involved trailer, which Iven then dutifully went and started to make only for me to realise that it wouldn’t work, thus undoing all of his good work. Bad Shanahan, sorry Iven.
Other than that the book has now gone out to the ARC team. This handy little initialism stands for Advanced Reader Copy. This is where you hone, buff and polish your manuscript and send it out to very kind people who agree to read it and give you feedback on it. Their role isn’t to spot typos and spelling errors, although depressingly it seems they often do that too. Ideally, when the book comes out they’ll be in a position to review it, so that people wondering if they should buy the book will have an idea of what people think.
It’s three weeks today that the book is launched. That seems surreal. I’m in a weird space with it now. I feel sickened by it, but also there’s a deep connection of love to it. It’s like those awful marriages that end up with husband and wife stepping pointedly around each other in the kitchen, one waiting to get to the cutlery drawer, while the other waits for their toast to pop up. No, carry on. No, I’ll move. It’s fine. For clarity, our toaster is next to the cutlery drawer but Em would just push me out of the way in the above scenario.
I’m not saying I hate the book – I really don’t. I think it’s just part of this weird relationship you have with an idea, where it first blows your socks off and unrolls the turn-ups from your trousers. Over time, that novelty necessarily wears off because you spend so long shaping the idea and working with the characters. By the end you’re not best-placed to have any sense of the thing’s innate value because it seems old and all you spot are the scratches. Man, that’s depressing, no wonder arty types drink so much. Does make you wonder if Donatello spent a few hours after knocking David out thinking, “I reckon I could have done his knob better. Oh well, fuck it.”
The pre-sale page of the book on Amazon should go up hopefully by Wednesday and I’ve got some PR going out this week too. Not sure what will come of it but it’s nice to be working on something concrete. Well, that and starting to wonder what the next book will be…
Three weeks. Cripes.